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That's important enough. If you're like most people your answer is that my product determines qualified traffic: are they able to buy it? Beamer and a Rolex watch, maybe qualified traffic is best illustrated with a 3-piece suit. Is it a guy and his girlfriend looking at models because there's nothing better to do? A fat IRA and two dogs, two fine cars, is it a family of four with disposable income? What exactly is qualified traffic? I suggest you light a candle in the form of an ad that will generate traffic, instead of cursing the housing market. Often we chose to curse the darkness rather than light a candle.

But high traffic counts also create buzz, it creates more work, i know. But I would rather have 30 with only 6 three qualified. I agree. Some sales people tell me they would rather have three qualified traffic than 20 unqualified. But don't lose sight of the fact that a crowd draws a crowd.

" "read this or you will regret it, the art is the emotional content of the ad that reaches out and grabs the reader by the juggler and says! You must understand both, to successfully generate traffic. Advertising is an art and a science, it's true. Not measuring results and wondering why the phone isn't ringing, and all the while they're spending advertising dollars. Where should I spend it? How much should I spend? I talk to clients nearly weekly who want to know how to spend their ad budgets. So here's my number one secret: offer the right home in a location the consumer desires at a price they're willing to pay and then advertise properly.

The Art

Read Five Key Components to a New Home Advertisement by Belinda Smith to understand your advertising more. Use a powerful graphic that visuslly ties to the headline to reinforce and strengthen the message, then. First make sure that your headline powerfully states a compelling selling message that focuses on the benefits of your target audience. Headlines that are graphically reinforced are the most important factor in grabbing your attention. How does one ad make you care and another go unnoticed? Which ads stop you and make you read? Which ads grab your attention?

The Science

It becomes the best closer possible. If you accomplish the secret (see above) your reputation is the icing on the cake. Yada, yada, yada. . . You have a great reputation and your company builds quality homes, i know. They came because: you are offering the right home in a location the consumer desires at a price they're willing to pay! They didn't come to see you or because your reputation is squeaky clean. When people show up at your model home it means that you are offering the right home in a location the consumer desires at a price they're willing to pay. But that doesn't mean they will deliver traffic, great looking ads often win awards.

Americans purchase Toyotas because of the product's exceptional value, but even today, today their reputation works for them. Toyota sold more cars and trucks worldwide surpassing General Motors for the first time ever, during the first three months of 2007. No one in Detroit is laughing as Toyota passes GM, " Today. They were universally viewed as "cheap Japanese junk, actually. They had no reputation to lean on, when Toyota entered the US auto market in 1967. But not as a traffic generator, it's extremely meaningful, i do understand the importance of a great reputation. It will push the consumer over the edge and attract them to you as opposed to the competition with a spotty reputation.

In the following editorial I will talk about generating traffic for spot lot sales versus community sales. But we ignore it often too, we quote it often. Location, location, remember the adage: location. Generating traffic is about strategically meeting a consumer's housing needs and then creating and marketing a compelling selling message that communicates to the heart of the consumer.